The cover art for your podcast is the first thing potential listeners see in Apple Podcasts, and it has a big impact on how big your audience becomes.
According to a recent Buzzsprout Facebook poll, 62% of podcast listeners are more likely to listen to a podcast if the cover art is appealing to them.
While strong content is the most important aspect of producing a podcast, the design of your show’s cover art is also important in ensuring its success.
There are a few things you should know before starting your design to ensure that Apple Podcasts accepts your submission and that your artwork attracts new listeners.
Top Tips for Creating Quality Podcast Cover Art
These pointers will help you develop high-quality, appealing artwork the first time, saving you time from having to redo your design.
Make sure it meets Podcasts’ Requirements
Since most podcast directories follow Apple Podcasts’ lead, if your artwork fulfils the directory’s specifications, it will also work in other popular podcast apps.
The minimal size for cover art is 1400 by 1400 pixels, but Apple’s requirements vary from time to time, so save your work at 3000 x 3000 pixels to avoid future resizing.
Keep your image at 72 dpi for optimal resolution (other apps like Canva do this automatically) and export the artwork in either.jpg or.png format if you’re working in Photoshop.
Design for Variety of Sizes
When creating artwork for your podcast, make sure it looks fantastic on any screen, from a large monitor to an iPhone app; build artwork that works well when reduced down to thumbnail size on mobile devices.
Apple Podcasts, Google Podcasts, Spotify, Stitcher, and dozens of other directories will include your artwork. Within Apple Podcasts alone, there are three different cover art sizes.
Communicate the Subject of your Podcast
Podcasts are as diverse as the people who generate them, and your secret art should reflect that diversity.
By glancing at your artwork, you want to ensure that potential listeners grasp the topic of your show. Which of these scenarios is the most appropriate for your podcast?
Limit your Words
Keep it basic, even if it’s tempting to include the podcast’s title, hostname, slogan, and so on. With too much text, the cover art can rapidly become visually overpowering. In your podcast cover image, try to keep it to four or five words at most. It will be nearly impossible to make out anything more than that when your artwork is displayed at thumbnail size.
Choose Font Size Wisely
When adding text to your artwork, keep visual distractions to a minimum. Using different typefaces will add a new level of complexity to the distraction. We recommend using no more than two different fonts in your artwork, and if you do use two different fonts, use one serif and one sans-serif font.